Alpha-hydroxy acids (AHAs) are part of Naturex’s ‘New Radiance’ collection of ingredients. Exclusively extracted from natural sources, these AHAs combine performance and ease of use.
Modern women dream of achieving a radiant, perfect skin complexion without makeup. This quest for youthful skin is shared across all continents, with the Asian market leading the category. The number of new skin care products launched with a radiance claim has been multiplied by six in the last ten years in this area. Moreover, more than half of the product launches targeting perfect skin complexion carried a ‘natural’ claim in 2013.
Most natural AHAs are only available at relatively low concentrations. Naturex has designed extracts of hibiscus (rich in specific hibiscus acids) and cranberry (rich in citric, quinic and malic acids) with concentrations in AHAs reaching up to 45%-65%.
Special attention has been paid to facilitate the use of AHAs in different formulations. Derived from anthocyanin-rich hibiscus flowers or cranberry fruits, the organic acids were originally coloured in vivid red. Naturex has worked to separate the anthocyanin from the organic acids in order to adapt them for cosmetic use. The powder and liquid versions of the cranberry and hibiscus AHAs have no impact on the colour of the finished product.
