Evonik is launching Varisoft EQ 100 (INCI proposed: Quaternium-98), a novel premium hair conditioning agent with exceptional performance and pronounced sustainability features.
In most cultures around the world, consumers are looking for effective hair conditioning as a tool to maintain attractive and healthy hair. Increasingly, the global trend is to request excellent performance without compromising the environment.
The 100% active esterquat provides superior manageability, lubricity and softness to the hair and outperforms leading market standards in both sensorial evaluations and technical measurements.
The sustainability profile of Varisoft EQ 100 including ist ready biodegradability, lower ecotox compared to common benchmark, cold-processability, and ist primarily renewable, none palm-based feedstock, is supporting a more environmentally conscious approach in the cosmetic industry. Furthermore, Varisoft EQ 100 is a solvent-free and non-flammable liquid with reduced risk during transport or production, and, increased flexibility during processing.
The ingredient is suitable for a broad range of application formats in the hair care market, including conditioning rinses, hair conditioning sprays and treatments, conditioning shampoos, styling products as well as hair dyes.
With Varisoft EQ 100 Evonik introduces a high performance hair conditioning agent which helps to balance the consumers’ desire for a beautiful appearance with the necessity to improve the sustainability profile of the hair care industry.
