In response to recent scientific evidence suggesting that High Energy Visible (HEV) light is harmful to skin, Lipo Chemicals developed Liposhield, a patent pending ingredient that acts as an ‘umbrella’ to protect skin from the unhealthy effects of HEV light.
People are exposed both outdoors and indoors to HEV light, sometimes referred to as ‘blue light’. Ubiquitous, it emanates not only from the sun, but through the displays of digital devices such as cell phones, computers, tablets and flat- screen TVs. Like HEV’s neighbour on the visible light spectrum, UV radiation, its damaging effects are cumulative over the course of a lifetime.
“The average person is well aware of the health risks associated with excessive exposure to UV rays, but they know little to nothing about HEV light,” said Nancy Clements, vice president, Global Marketing, Lipo Chemicals, Inc. “There are aisles in stores dedicated to UV protection, yet it’s hard to find one cosmetic product on the market today that effectively shields the skin from the harmful effects of HEV light. Consumers concerned with their skin and its care are starting to ask, ‘why?’”
Based on studies showing that exposure to HEV light over time may contribute to premature ageing, sun spots, and possibly disease, Liposhield was formulated for use in daily wear moisturising creams and lotions, anti-ageing treatment products, sunscreen products, and foundation makeups. Once applied, it sits on the skin’s surface, effectively absorbing harmful HEV light before it can penetrate skin, while letting in the non-harmful visible light wavelengths.
