Croda has unveiled its latest products derived from superfoods; Hydroastivum P for powerful moisturisation and anti-irritancy properties for the hair and skin; and Crodasone P for protection against cuticle cracking caused by heat and styling damage.
Obtain hydration harmony with Hydrosativum P, a highly moisture retentive biopolymer that exhibits powerful moisturisation properties in hair and skin care formulations. Hydrosativum P immerses the skin with moisture to improve firmness and elasticity which promotes younger looking skin. As well as moisturisation benefits Hydrosativum P has additional anti-irritancy properties ideal for skin and scalp care. Hydrosativum P is naturally substantive to a variety of hair types from different ethnicities binding to moisture and hydrating hair at a wide range of humidities, increasing hair plasticity to help prevent breakage.
Defend cuticles from heat and styling damage with Crodasone P, an advanced copolymer that offers proven protection against cuticle cracking caused by common hair styling practices such as blow-drying, combing and styling. Due to its complex polymeric structure, Crodasone P cross-links on drying to form a conditioning and protective network that offers functional benefits to all types of hair care products. Studies have shown that Crodasone P can reduce thermal cracking by 49% in an aqueous spritz and 38% in a conditioner system. Crodasone P is ideally suited to leave-on styling products or conditioners claiming heat defence but is also proven to be effective in rinse-off applications such as shampoos, conditioners and hair treatments to defend the cuticles from damage caused during styling.
