The North American edition of the Sustainable Cosmetics Summit will feature advances in green materials and the potential of digital marketing.
Taking place in New York City on 15-17 May, the three-day summit will bring together CEOs, founders and senior executives from across the beauty industry to discuss sustainability issues. A wide range of agricultural-based ingredients are making their way into personal care applications, however the move is raising many technical and sustainability concerns. A dedicated session on Green Materials will discuss the opportunities provided by, and challenges associated with, such ingredients. Mike Martinez, CEO of Natural Plant Products, will highlight the difficulties in measuring the environmental footprint of agricultural materials. The American ingredients firm is using an online field calculator to get sustainability metrics on agricultural crops. Fred Zuelli, managing director of Mibelle Biochemistry, will show how plant cell technology can be used for sustainable processing of active ingredients. The shift to green cosmetic ingredients is also bringing supply chain risks. Kenneth Ross, CEO of Global ID, will highlight the growing incidence of fraud involving mislabelling and adulteration of materials. The Digital Marketing session looks at the impact of mobile devices and digital marketing on consumer behaviour towards personal care products. How can green brands utilise mobile apps and social media platforms to strengthen customer relationships? Aveda and Seventh Generation, two of the largest green brands in North America, will give papers in the Sustainability Best-Practices session. In another paper, Kurt Nuebling, CEO and co-founder of Primavera, will state how green buildings can contribute to sustainability while adding social value. The summit will end with a technical workshop on green active ingredients.
