Croda Inc is broadening the ability of personal care formulators to engineer product aesthetics with the launch of the first in a line of sensorydriven emollients, Sensemol LST.
This new, multifunctional, ether-based emollient offers an exceptionally light feel and high degree of skin spreading, making it ideal for a multitude of formats from colour cosmetics to antiperspirants. With the addition of this differentiated emollient and its unique sensorial benefits, Croda explained that they are giving their customers the ability to further customise the aesthetics of their formulations. Croda asserts that a consumer may initially purchase a product because of functional label claims, but the aesthetics of the formula and the experience of using it will ultimately determine the decision whether to purchase again. Because the after-feel of a skin cream leaves a lasting impression, the choice of emollients is an important factor for consideration. The ability of Sensemol LST to reduce tack and leave a light, dry feel on skin makes it the perfect option for any number of skin care applications including liquid foundations. In addition, this product is an excellent pigment-wetting agent, demonstrates a high degree of pH tolerance and can reduce the whitening effect of antiperspirant salts. In the process of engineering emulsion aesthetics, the emollient is the finishing step that affects the final feel of the formula on the surface of the skin. The other important factor in this process is the emulsifier, which affects the initial feel of the formula, including the pick-up and physical application of the product to the skin. Croda’s emollient offerings are a fitting complement to their broad range of unique emulsifiers. In 2012, the company launched Sensification – the science behind sensory innovation, an easy-to-use system that allows formulators and marketers to navigate the complex landscape of sensory descriptors in a clear and defined way. Croda claims that through the selection of the desired emulsifier and emollient attributes, a formulator can align the product positioning with the consumer’s sensory experience.
