The DSM Personal Care Business Unit has announced the launch of Retinol GS 50, one of the most potent actives in the industry. Retinol has long been known and appreciated as one of the most effective skin care actives around.
Discovered more than 80 years ago, it has proved a trusty ally in the fight against the visible signs of ageing. Skin ageing, especially photoageing, expresses itself in multiple ways, including fine lines and wrinkles, loss of elasticity and smoothness, and uneven skin tone or mottled pigmentation. In today’s world of perfection, a radiant, healthy appearance with skin that is even, firm and wrinkle-free is considered a prerequisite for success and a brighter future. Retinol helps people everywhere, regardless of their age, gender or ethnicity, look more beautiful for longer and that is why it has been named the gold standard in skin ageing. Retinol’s uniqueness lies in its targeted mechanism of action. Proven in a number of scientific studies to work on several relevant genes in the skin, it delivers multiple skin benefits as early as four weeks after commencing use. Retinol is active in the dermis and epidermis, boosting collagen production in the skin, stimulating keratinocyte proliferation and thickening the epidermis, and inhibiting tyrosinase activity. The effects of retinol on skin appearance are really impressive. It visibly improves the appearance of fine lines and wrinkles; increases skin firmness, tonicity and smoothness; and evens out dark spots and age spots.
