Robert McEldowney – Essential Oils of Tasmania Pty Ltd
Lavender is an ancient herb with a long history of use in fragrance, medicinal, culinary and aromatherapy applications.
Australia is currently a net importer of lavender oil and opportunities exist for import replacement provided the required quality criteria can be met. It is important to appreciate that a diverse range of lavender products are traded and production systems need to be selected carefully to ensure the desired outcome. To this end, a number of factors must be considered, including the planting stock, the production environment and processing infrastructure. Production in Australia is set to increase, with a large number of new operations throughout the country at the early development stage. However, there are good opportunities for more new ventures that can target specific market niches.
Opportunities
Lavender products offer a range of market opportunities and most commercial operations would endeavour to capitalise on more than one revenue source. Oil and herb production complement one another well and the crop in full flower is visually spectacular, making an attractive tourist experience, particularly when augmented by suitable interpretation information covering the production, extraction, uses and history of lavender.
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