AkzoNobel’s patented Zeta Fraction technology was one of the recipients of a 2013 China Personal Care & Cosmetics Innovation Award, under the category of Most Innovative Formulating & Processing Technology.
The winners were announced at an awards ceremony held on March 13, in Guangzhou, China, during the 2013 Personal Care and Homecare Ingredients (PCHI) trade show. “Zeta Fraction technology is a totally fresh approach to plant-derived bioactives. This innovative method for capturing the active ingredients in plants delivers several benefits that are not always obtained through conventional plant extraction technology,” said Heidi Lebel, global sales and marketing manager for AkzoNobel Personal Care Applications. Zeta Fraction technology uses living plants in a natural, sustainable process and can deliver a much wider range of bioactive cosmetic ingredients from live plants while capturing the synergy that exists within plant cells. Zeta Fraction technology is solvent-free and uses the electrokinetic (zeta) potential of targeted cell juice fractions to further separate the active intracellular material derived from living plants. The resulting process is cleaner and more sustainable. Zeta Fraction technology provides a more stable and reproducible product while preserving many of the existing benefits of living plants. In addition, this technology offers customers flexibility in their formulations and reduces solvent residue while increasing effectiveness. “Zeta Fraction technology is an important example of AkzoNobel’s focus on sustainability,” says Lebel. “With no solvents, it produces more effective, stable and multifaceted ingredients for the personal care industry and for the benefit of the consumer. It allows nature’s potential to be unlimited.”
