Successfully penetrating the promising Chinese market, that is the potential of a new active ingredient M˘eiritage, according to Sederma. Studies reveal that Asian people, and particularly rural populations, which emerge as a potential cosmetic market, deeply believe in traditions.
Therefore, based on this notion that the cultural heritage is fundamental to attract local consumers, Sederma has developed M˘eiritage inspired by traditional Chinese medicine. M˘eiritage is an anti-ageing active designed to answer the specific problems of Asian skin: pigment spots, dehydration and sensitivity to external aggressions. Issued from the association of three root extracts selected according to the principles of traditional Chinese medicine, M˘eiritage cares for the skin like Yin-Yang equilibrates the forces, rebalancing both the dermis and the epidermis, for visible results at the surface of the skin. M˘eiritage targets particularly the newly discovered Yin-Yang-1 protein in order to adjust the epidermis maturation. The complexion is lightened, wrinkles are reduced, hydration is improved and protection against oxidative stress (UV radiation, air pollution) is reinforced. A wide range of in vitro and in vivo studies have been conducted to demonstrate the efficiency of M˘eiritage on Asian and Caucasian skin. The most noticeable ones are the decrease of up to 54% in melanin quantity and the improvement in luminosity (L* parameter) up to 4.4 units after just 1 month’s application and up to 54% in melanin quantity and the improvement in luminosity (L* parameter) up to 4.4 units after just 1 month’s application of a cream containing 3% M˘eiritage. These results have been confirmed by expert judges who also noticed a significant smoothing effect on wrinkles. M˘eiritage reconnects with ancestral traditions. The heritage of beauty can be perpetuated from generation to generation in the modern world.
