The new in-cosmetics App will contain full details on the show’s features and programmes, a searchable exhibitor directory and all the information on the new products and innovations that will be on show in April.
Also included is a personlised event planner that will enable users to plan their trip in advance, ensuring that they get to see all of the aspects of in-cosmetics that matter most to them. A constantly updated news stream, access to the exhibition’s social media platforms, and up to the minute travel and tourism information, all combine to make the in-cosmetics App an indispensable tool for anyone attending.
With more content in the show’s unrivalled Educational Programme than ever before, the App will allow attendees to bookmark the seminars and presentations that interest them the most.
The Marketing Trends are once again packed with brand new market data, case studies, analysis and insights tailored around the personal care market. Delivered by leading international research companies, brands and consultancies, they are guaranteed to spark off new marketing ideas by focusing on the opportunities presented by social media, the challenges of marketing products to an ageing population and the beauty and ingredient trends set to take the sector by storm in 2014 and beyond.
In addition, the event’s Innovation Seminars provide the perfect place to discover practical information on the very latest ingredients, raw materials, technologies and formulation techniques in the personal care industry directly from the suppliers. Here, visitors will learn about the latest ingredients sourced from fruit, be kept up to date on the newest skin whitening products and learn more about all of the breakthroughs and developments currently taking place in dynamic sectors such as hair loss prevention and surfactants, to name but a few
The App will also carry full, in depth information on two new Zones at this year’s event, which will provide dedicated areas for specialist suppliers and service providers. The ‘Fragrance in Cosmetics Zone’ will include interactive pods, enabling visitors to discover new and exciting scents for their products, while the ‘Testing & Regulation Zone’ will be the place to visit for anyone looking for more information on cosmetic safety, efficacy or claim support.
In addition to all this, the App will also include full profiles on the speakers taking part at in-cosmetics, as well as an interactive floor plan designed to provide a full overview of the show’s layout at the touch of a button. This will be especially useful for visitors interested in the 2013 show theme, H²0, as they follow the H²0 Trail leading them to participating exhibitor stands showcasing the most creative formulations involving water.
Cathy Laporte, group marketing manager for in-cosmetics, said: “Many visitors now have access to smart phones and tablets, so it was a logical move for us to provide them with an in-cosmetics App that puts the most pertinent information about the show at their fingertips, quickly and conveniently.”
The App has been sponsored by Ashland and is available to download on iPhone and Android devices. To download the App, go to www.in-cosmetics.com/App.
