Symrise has been marking thirty years in the China market. It all began in 1982 with the registration of ‘JV 003’ as the third joint venture in Shanghai. This was a milestone, making Symrise the first international supplier of fragrances in mainland China.
At the time, the company was called Cosfra-Florasynth, and became Symrise in 2003. Today, Symrise operates two business divisions in China. Scent & Care develops, produces and markets fragrance compositions for perfumes, personal care products and household applications for the Chinese market, particularly in the area of mint products for oral care. The company also supplies cosmetic ingredients and aromatic substances to Asia’s biggest market. Over the past 30 years, Symrise has focused strongly on its presence in China and other growth markets. The group’s chief executive officer, Dr Heinz-Jürgen Bertram, commented: “Innovation and creation are at the core of our business. We pride ourselves on being pioneers, an example of which was our entry onto the Chinese market 30 years ago. This vision has paid dividends. Today, 48% of our sales come from emerging countries, of which China is one of the most significant markets.”
