This year at in-cosmetics the IMCD Personal Care team showcased a range of innovative new formulations inspired by the new cosmetic trends:
Turbo Beauty: immediate, visible effect.
Down to Earth: natural, mineral products.
ProTech Beauty: high-tech, innovative solutions.
A team of sales and technical people from IMCD gave demos throughout the show, one after another. The idea was to show broad expertise of IMCD and the company’s ability to support customers in their formulation work. They had samples that supported the a/m 3 trends; those that span across five market segments - skin care, lip care, sun care, hair care and toiletries. IMCD had very positive feedback from customers as they appreciated the opportunity to discuss, test and try products on the three trends. It was very much a hands-on approach, as opposed to theoretical studies, for example.
