The Lubrizol Corporation’s personal and home care business introduces Fixate Design polymer (INCI: Polyacrylate-32) for formulation flexibility for clean, lustrous, long-lasting volume and hold in hair styling applications.
The versatility of Fixate Design polymer provides formulators with creative options and degrees of freedom while maintaining superior performance in mousses, curling creams and sprays and a wide variety of other hair styling applications. Fixate Design polymer is an anionic, multifunctional film-forming polymer that delivers excellent performance in hair styling applications and offers formulation flexibility. When used in styling applications, Fixate Design polymer delivers high humidity resistance, tailored hold, exceptional shine, little to no flaking, enhanced volume and distinctive sensory qualities.
