Barcelona show to focus on solar beauty

 Taking place from 17-19 April 2012, 13 presentations, panel discussions and live interviews led by industry experts will provide an analysis of the current personal care ingredients market, while looking at areas of potential growth. Speakers headlining include representatives from The King of Shaves, Future-Touch and Wendy Lewis & Co, alongside market research agencies such as Euromonitor, Mintel, Datamonitor and Organic Monitor. Cathy Laporte, group marketing manager at in-cosmetics said: “The Marketing Trends presentations have historically drawn in a high number of visitors who are keen to source new marketing ideas to set themselves apart from the competition. This year’s exciting line-up of presentations will offer new insights and enable delegates to build on their current knowledge of the industry.” Kicking off the sessions on Tuesday 17 April, Nikola Matic, project leader at Kline, will discuss ‘Opportunities in skin care: exploring speciality actives’ at 10:30-11:15 which will analyse the trend towards more effective skin care products in line with consumer desire to appear younger. Cosmeceutical companies often struggle to translate scientific findings to their consumers, while retaining scientific integrity. Dr Theresa Callaghan, owner of Callaghan Consulting International will discuss this issue in her presentation ‘Sense about science: the role of marketing in cosmetic clinical trials & the impact on consumer (mis-)understanding’ at 13:15-14:00. Later that afternoon, Organic Monitor’s Amarjit Sahota and Judi Beerling will outline key findings from the company’s brand assessment study, in which over 50 cosmetic products were examined. Their presentation at 14:15-15:00 entitled ‘Natural & organic cosmetic brand naturalness ratings’, will serve as a cosmetic exposé and rank brands in order of naturalness. With the booming market potential for men’s toiletries increasing year-on-year, Will King, founder and CEO of The King of Shaves, will be presenting ‘Men’s toiletries – the slumbering giant – how to awaken it?’ at 15:45-16:30. On Wednesday 18 April, the hottest issues and trends in sun protection will be analysed as Mintel’s Nica Lewis presents ‘Solar logic: innovation and insight in sun protection’ from 9:45-10:30. It will also include insight from Mintel’s newest European and US consumer research on sun care. From 12:30-13:15 Eric Vogelsberg from Kline will analyse ‘Future merger & acquisition trends and drivers across the personal care value chain’. During his 25-year tenure with Kline, Vogelsberg has advised clients on a range of corporate finance matters including mergers, acquisitions, divestitures and asset sales, as well as the development and execution of the strategies underlying these transactions. At 13:45-14:30 Irina Barbalova from Euromonitor International will host ‘Exploring (new) paradigm shifts in global beauty’ in which she will consider the pursuit for luxury beauty in an uncertain global economy. Later that day, Antoinette van den Berg from Future-Touch will investigate ‘How to translate future trends into innovation for raw materials suppliers’. The session, which takes place from 15:00-5:45, will be of particular interest to in-cosmetics visitors who are looking for opportunities to gain further insight into B2B sales. The final day at in-cosmetics will see Mark Whalley and Michaela Peck from Datamonitor delve into the issue of ‘The sensory & indulgent side of personal care’, in which they will take an economic view on quality and luxury from 9:45-10.30. Ewa Hudson from Euromonitor International will investigate ‘Finding the sweet spot of nutricosmetics’ from 11:00-11:45, focusing on the sales of nutricosmetics, the tough regulatory framework challenging global penetration and the growing fashion for less conventional beauty solutions. At 12:15-13:00 Wendy Lewis, from Wendy Lewis & Co, will present ‘From Facebook to face creams - exploring social media channels and their impacts on beauty brands’. Wendy is the author of 11 books including; Plastic makes perfect: the complete cosmetic beauty guide (Orion) and America’s cosmetic doctors and dentists (Castle Connolly Medical) and has been featured in The New York Times, ELLE and Harpers Bazaar among other international titles. Closing the Marketing Trends programme, Amy Kean of MPG Media Contacts will use research, sociological thought and the latest cosmetics case studies to examine the secrets of success in social commerce in ‘Re-creating the mall online: how to make social shopping truly beautiful’ from 13:30-14:15. Interspersed within the Marketing Trends programme, two in-focus solar beauty panel discussions will take place as part of the event’s central feature on sun care. These will include ‘E-communication – a major change in sun protection’ which looks at how to manage consumer information on sun-protection in the age of web 2.0; and ‘Exploring the future of nano protection’ which documents the innovation of nanoparticles in sun protection and the current concerns among consumers and regulatory bodies. The first will centre on consumer education, taking a close look at how best to manage consumer information. Panel members, including Patricia Pineau at L’Oréal, Marc Pissavini at Coty Lancaster, Benoît Escoffier at Oenobiol and Catherine Franck at Plannetinov will offer advice on how to deal with the widespread misconceptions about sun protection while answering questions on safety issues in the age of web 2.0. The second panel discussion will debate the promises of nanoparticles and beyond. Although they have been responsible for some of the most significant breakthroughs in sun-protection innovation, the use of nanoparticles has raised some concerns among consumers and regulatory bodies. The differing schools of thought will be investigated by experts including Uli Ostervalder at BASF, Marc Pissivani at Coty Lancaster, Dr Olivier Le Curieux-Belfond at EcoMundo. The discussion will be moderated by Karl Lintner well known for its vivifying views on innovation. The in-cosmetics Marketing Trends Programme provides an ideal opportunity for companies to stay on top of marketing developments in a fast-paced beauty industry. The information and insight supplied will allow delegates to build on current business pursuits and venture into emerging new areas of the market.

in-focus

Visitors to in-cosmetics in Barcelona will not have to venture too far for a break on the beach during their stay in the city this year. For the first time in the show’s history, a beach is being created inside the Gran Via Exhibition Centre to tie in with the event’s Solar Beauty theme. The Beach will form the centrepiece of the in-focus programme and will house a full-scale innovation platform, combining different interactive and entertaining areas, designed to help industry players evaluate the latest developments and anticipate future trends. An ‘AdGallery’ on the history of sun care, charting the evolution of advertising campaigns from the 1930s to the present day, will take centre stage, alongside a ‘SkinClinic’ run by SkinLabs, with experts who will screen visitors’ skin and diagnose potential damage due to UV exposure. In addition, ‘NanoWorld’ organised by EcoMundo, will update visitors on the life cycle of nanoparticles in a sun protection cream – from design to waste - and their regulatory status around the world, while Attraction and Planetinnov’s ‘WebInsight’ will reveal the results of an exclusive study on nanoparticles in sunscreen and how they are viewed by different online communities. Meanwhile, for those wanting to relax and refresh, a beauty bar will offer visitors the opportunity to sample a selection of ‘SolarDrinks’. To ensure that visitors are easily able to identify exhibitors with Solar Beauty innovations and formulations, a dedicated Solar Beauty Trail will also be outlined on the in-cosmetics website and in a guide distributed at the event. Leading suppliers such as Arkema, BASF, Cargill, Cosmetochem, Croda, Daito Kasei, DKSH, DSM, Jan Dekker, Laserson, Lipotec, Laboratoires Prod’hyg, Solabia, Tagra and Total will showcase their latest actives, functional ingredients and product concepts opening a whole new world of possibilities in the field of sun protection and radiant beauty. Away from the Beach, the in-focus educational programme will host a highprofile Scientific Seminar entitled ‘Spotlight on Sun Protection’ on 17 April (14:00-18:00). The Seminar will provide an opportunity to learn about the work being done by the International Standard Organization (ISO) cosmetic committee on sunscreen. With the publication of the ISO 24442 – 24443 and 24443 dealing with UVA in vivo and in vitro and UVB in vitro protection methods the world is now in the process of using a single method to determine SPF or UVA PF; a big change compared to the five to six methods available previously. Dr Philippe Masson, chair of the Sunscreen Working Group and Dominique Lutz, general manager at Helioscreen will update the participants. Regulations governing sun protection products and sunscreens in the EU, US and Asia Pacific will be reviewed by Anne-Gael Glevarec from DSM and Alain Khaiat from Seers Consulting; giving visitors the latest updates in these important markets. Dr Uli Osterwalder from BASF will provide insight into the trends affecting the industry over the coming months and the seminar will conclude with an overview of the use of nano particles in sun protection. On the Innovation Zone, Mintel Beauty & Personal Care will shine a light on innovation in sun care from around the world. Twice a day, Mintel’s beauty analysts will offer interactive product demonstrations that showcase how ingredients, packaging and claims in sun care differ from the East and West. Cathy Laporte commented: “With incosmetics being hosted in Barcelona this year, and sun protection being so high up on the industry’s agenda, it made perfect sense for the theme of in-focus to be Solar Beauty. The Beach will provide a perfect central attraction at the show, guiding visitors through the ‘solar beauty maze’ and enabling them to learn about the very latest research, services and innovation in the sun care industry in a very topical environment.”