This article continues to profile the members of ACA (Asean Cosmetics Association). To date two other member organisations have been highlighted, Singapore and Malaysia. This edition features the CCIP. The Philippines is a paradise of islands.
The country covers an area of 300,000 km2 and is composed of 7,107 islands of which only 3,144 are named. The country has two distinct seasons; firstly the wet season. This season occurs from June to November, and during this time temperatures average approximately 190°C. The country is often adversely affected by flooding. The other season is the dry season and occurs between December and May. During the dry season, temperatures average approximately 36°C. The Philippines has had a number of cultural influences over the years due to periods of occupation, firstly by the Spanish, and more recently, America. The current population of over 94 million inhabitants is predominantly Roman Catholic.
Personal care market
During 2009, the Asian economic downturn hit the Philippines hard. However the personal care market was able to post growth rates of 6% value in 2010 of 116.6 bn. What was the reason for this turnaround? Business outsourcing was one of the major contributors (the Philippines outpaced India in this market during 2010). Other contributing factors were very high exports driven by global demand for electronics and a posting of record levels of foreign remittances from overseas Filipino workers. Of course, one cannot discount the impact of a new political administration. All this contributed to the Philippines’ consumers being more optimistic about the country’s economic development and stability. Growth market segments of interest are similar to other Asian countries; namely men’s grooming, skin whitening and of course the growing proliferation of anti-ageing products. By far the largest market segments are hair care, valued at P 28.8 m, followed P closely by skin care at 28.4 m. Oral care is valued at 18.2 m and then the bath and shower market segment at 11.3 m. Colour cosmetics posted the largest CAGR from 2005-2010 at 60.2%. The leading companies in 2010 in per cent retail value were Unilever at 18.2% share, followed by Colgate-Palmolive at 11%, followed by Avon 10.6% and P&G 9.6%.
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