Dow Corning will be at in-cosmetics Asia to promote the company’s water-in-oil emulsions and hair care products.
Water-in-oil emulsions offer improved washoff resistance, substantivity, barrier properties and moisturisation compared to oil-in-water systems. However, they can also have a heavy feel and be difficult to process and stabilise. The company has launched a new product which enables consumers to get the frizz control, bounce and curl definition they want while also giving them enhanced conditioning performance in leave-in conditioners and hair styling products, offering consumers a simplified hair care routine. Dow Corning CE-7080 Smart Style, an amino silicone elastomer emulsion gives curl definition, frizz control, hair bounce and flexible hold. At the same time it conditions, leaving hair smooth and easier to comb through. “Today’s consumers want to look their best every day and express their individual personalities,” said Dirk Soontjens, Dow Corning global hair care marketing manager. “But with today’s busy lifestyles, they have less time than ever to spend on complicated styling regimens.”
