As products move with market forces and consumer perceptions drive changes, so innovation increases in importance – dominating product development and driving creativity of personal care products.
Consequently, formulation concepts and expertise are essential requirements for formulators working in the personal care market. And it is this demand that the SCS is seeking to meet with SCS Formulate. Consumers have become more sophisticated over time and knowledgeable about their use of personal care products. They are willing to experiment with new products and “buy in” to new claims. In response, product development has moved towards “what the market needs” rather than “what we can produce” and there is a move towards a purity and simplicity with suppliers marketing benefits as much as brands. SCS Formulate takes place in this environment where suppliers are constantly striving to meet formulation challenges. Taking place at the now very popular Ricoh Arena in Coventry – where attendee satisfaction is at an all-time high – the ease of access ensures that all visitors can get to SCS Formulate as quickly as possible and spend as much time as they need for a productive output. The dates of SCS Formulate are 15-16 November at the Ricoh Arena near Coventry in the UK, close to Birmingham International Airport with good links throughout Europe. There will again be an opportunity for every visitor to find new ingredients, source or locate new suppliers, discuss emerging trends and allow you to interact face to face with exhibitors. And this year the exhibition will be the largest it has ever been – with more suppliers (and new ones too) bringing every conceivable ingredient, raw material and other vital tool of the trade. It is a unique opportunity to see the new, the innovative, the proven, the everyday and the obscure – everything needed to create, make and market personal care products for today, and tomorrow. You can keep up to date with exhibitor profile at the web site: www.scsformulate.co.uk and during the course of the build-up leading to the event in November you can also use the very helpful “Plan Your Visit” tool. This can ensure that you take advantage of every conceivable opportunity at SCS Formulate. After all, time is valuable.
The Source
As well as the exhibition, The Source is ideal for definitive answers to technical questions from people who make the ingredients you work with every day. It is a two-day programme of short, sharp presentations from exhibitors that you can attend free of charge. The Source has been a popular feature of SCS Formulate since the very first event. This is science, technology and formulation technique in a concentrated formula – but one that you can also dip into and out of for content of specific relevance to you. There is something for everyone in the programme of Source presentations, allowing you to match what you hear about the technologies available to you with how to get your hands on them via the exhibition. A double dose of concept and practice. Business is all about change – new trends in personal care products, the way people look, formulations and ingredients, and the science behind the applications. The two-day programme at SCS Formulate is one of the most focused and authoritative of its kind, bringing together leading scientific experts and suppliers from around the world.
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