in-cosmetics has enhanced its digital presence through an integrated social networking campaign ahead of the 2011 event.
Linkedin, Twitter, the company’s own blog site and brand new digital tool CONNECT, will not only help to build the show’s reputation but will also improve awareness of the event among visitors and exhibitors alike. The aim of the Linkedin group – www.in-cosmetics.com/linkedin – is to facilitate communication and ideas sharing between likeminded industry professionals. The growing database of over 1,150 key contacts can be regularly updated with relevant show developments, plus the discussion forum means that exhibitors and visitors can share insights with one another. The organisers are also using the platform as a means of gaining feedback from all stakeholders to ensure the show is meeting their key objectives. Meanwhile, the Twitter page – www.twitter.com/incosmetics – is intended to facilitate continuous communication and open up a reciprocal and instantaneous dialogue between in-cosmetics and its followers. To date, topics have included the latest show features, hot products to hit the industry shelves and links to the latest news. in-cosmetics group marketing manager, Cathy Laporte, explained: “We have undertaken extensive research into the communication channels that our target exhibitor and visitor audience make use of and ascertained that digital and social platforms are becoming increasingly important. We now recognise that online networking is absolutely integral to our marketing communications. As the leading personal care ingredients event, it is essential that we tap into every possible tool to keep people abreast of the latest show developments.”
