The Lubrizol Corporation’s Noveon Consumer Specialties has unveiled Fixate Freestyle polymer (INCI proposed: Acrylates Crosspolymer-X).
The new Fixate Freestyle polymer provides breakthrough performance in hair styling applications without compromising gel rheology or aesthetics. When used in combination with Carbopol rheology modifiers, this innovative, patentpending hair fixative polymer delivers excellent humidity resistance and allows hold strength to be tailored from light to ultra-high stiffness without a significant change in gel viscosity or flow characteristics. Hair gels formulated with Fixate Freestyle polymer exhibit short flow, excellent pickup, air bubble suspension, high clarity and smooth gel appearance making them suitable for a wide range of packaging. The new product is suitable for a broad applications, including hair gels with extreme short flow and ultra-high stiffness, styling waxes, pastes, puddings, putties and glues, as well as gels available in jars, tubes and nonaerosol pump spray bottles.
