Rhodia launched new products at In Cosmetics Asia 2010

With net sales of €971M, Rhodia serves the personal care market, providing high-performance products and solutions to the cosmetic industry. With its global industrial network, Rhodia holds leading positions in surfactants, performance concentrates and blends natural and biopolymers, proteins, synthetic polymers and preservatives.

Thanks to the acquisition of McIntyre – a Rhodia Group Company – in February 2009, Rhodia is now offering a complete and enhanced personal care offer, strengthening its position on the hair care and cleansing segments. Rhodia designs innovative high-performance systems created to meet end-consumer demands for well-being, caring, natural and eco-friendly products and provides greater efficiency and convenience for personal care formulators.

At In Cosmetics Asia 2010, Rhodia launches three specialty cleansing innovations: Miracare® SLB 413 for moisturising and fresh skin feel; Dermalcare® MAP for skin that feels soft and refreshed and Rhodapex® ESB 70 NAT a petrochemical free SLES for personal care cleansing solutions.


Miracare® SLB 413 is a creative soap-surfactant blend system to create non-tacky, refreshing after-wash formulations that leaves skin soft and smooth without the over-dry feeling of conventional soap.

Dermalcare® MAP is a naturally derived mono alkyl phosphate ideal for various personal care cleansing applications that provides sensorial and fresh skin feel that leaves skin feeling talc-like and smooth.

For more information visit us at www.rhodia.com

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