Clariant has announced the launch of its new EcoTain label to support the cosmetic and personal care industry’s commitment to choosing greener products and formulation concepts.
Clariant say the EcoTain concept stands for eco-friendly, economical and sustainable. All personal care products under the EcoTain label are naturally derived, APEO and EO free and low toxicity. They are all designed to meet the increasing need for greener products from the personal care sector. EcoTain products are designed to be economically attractive, offering high cost efficiency through less waste generation and greater recycling with more efficient processes and lower production costs. This, the company believes, will help customers to achieve the desired formulation cost target without compromising on formulation properties. Clariant already has a number of products that come under the EcoTain umbrella, including: emulsifier and emulsifier blends such as Hostacerin SFO and surfactants/cosurfactants and blends such as Hostapon, Medialan and Genagen for shampoos, shower gels and facial cleaners. Elmar Busch, global business director of personal care for Clariant comments: “Introducing the Clariant EcoTain label reaffirms our commitment to delivering green solutions to the personal care industry and will make it easier for our customers to identify and choose the eco-friendly products and processes they need to achieve greener formulations that meet expectations.”
