Celebrating 20 years of innovation

Staged annually in spring in a major European city, in-cosmetics brings together the world’s leading cosmetics suppliers, R&D, production and marketing specialists. Showcasing a spectacular range of new and innovative cosmetics ingredients and services, plus offering a crucial insight into future scientific advances, emerging trends and regulations in a first-rate educational programme, it is a comprehensive source of industry expertise. 525 exhibitors and more than 4,500 visitors passed through the doors at this year’s Munich show in April, which, given that the recession was then at its peak, is a reflection of just how much the show has truly established itself at the forefront of innovation and become an industry must-attend event. Reflecting this innovation, in-cosmetics has served each year as a platform for major new product and technology launches, and the forthcoming event in Paris is sure to be no exception. Taking place on 13-15 April 2010 at Paris Porte de Versailles, the show is expected to welcome even more exhibitors and visitors than in 2009, along with a host of new products to be unveiled by the world’s biggest players and niche companies alike. Europe is one of the largest markets for the cosmetics industry and is still growing year-on-year. Within this, the French personal care market is Europe’s most competitive, with manufacturers specialising in everything from natural and organic to high performance cosmetics, which makes Paris perfectly placed to host this very special edition of the show. Some of the most wellknown companies are, after all, French, including L’Oréal, LVMH, Chanel, Yves Rocher, Clarins and Pierre Fabre, while international companies such as Unilever, Shiseido, Beiersdorf, Henkel and Natura all have a strong presence in France and benefit from the vibrant and innovative business environment.

 International exhibitor line-up

Those wanting to capitalise on this expertise will find a wide variety of international companies offering exciting products and solutions under one roof. Whether visitors are looking for a new ingredient, ways of improving their formulations or seeking new business contacts, in-cosmetics allows them to speak directly to suppliers who can help. Feedback from visitors confirms in-cosmetics’ well-deserved reputation for product innovation. Visiting the last event, Lynn Münchow, product development at Beiersdorf commented, “in-cosmetics is the one show for cosmetic raw materials,” while Linda Dewachtere, senior category manager at McBride agreed, believing the exhibition is “the place to be to see what’s new.” All of the big names have already confirmed their spots at the show. Highlighting the business benefits of exhibiting many companies, big or small, have had a presence at the event every year for over ten years – Croda, Gattefossé, Mibelle, Lubrizol, Provital and Zchimmer & Schwarz to name just a few. In addition, the 2010 event is also attracting several first time exhibitors from across the globe, giving visitors the opportunity to meet new suppliers. Swedish company Actom, BioEpiderm from Germany, Fuji Sangyo from Japan and Portuguese manufacturer Inovapotek are just a selection of companies poised to showcase their latest innovations to the international audience. To see the full list of first time exhibitors go to www.in-cosmetics.com/exhibitors While the exhibition is certainly an international platform – exhibitors from more than 35 countries will be attending – there will also be a strong local presence, including two pavilions celebrating the very best in French technology and development. The Cosmetic Valley pavilion will feature more than 30 companies, including Sucrery de Tours, Naturakem and Laboratoire Monique Remy, while the Bretagne International pavilion will place ten companies centre stage to showcase their latest ingredients and services. First time exhibitor, Diana Naturals, will be on hand at the pavilion to discuss the benefits of its active Phytonutriance range.