With age, the effects of gravity on the skin become more visible, and the skin becomes less firm and begins to sag, stresses Sederma which is launching a solution to the problem.
To fight against this phenomenon and to help women look younger, the company has developed Idealift which contains a specific lipodipeptide. The company discovered that this lipodipeptide exhibits good stimulating results on elastin synthesis. Idealift fights against cutaneous sagging and decreases the visible effects of gravity on the skin which accentuates flaccid jowls due to ageing or daily environmental aggression. The efficacy of Idealift was demonstrated in vitro by measuring elastin synthesis and elastin fibre architecture.