Reed Exhibitions has reported that the number of “unique visitors” to its in-cosmetics event held in Munich, Germany, recently, was 4,519, a reduction of 13% compared with the in-cosmetics show in Amsterdam, the Netherlands, in 2008.
The results reflect the current tough business environment. The number of visitors (including re-entry on day 1 and 2) in Munich was 8,400 (-13% on 2008). It is stated that 75% of those attending the Munich show were categorised “international”, with 25% being from Germany. Fifty per cent of those attending held senior roles (with titles such as CEO, director, president, owner, senior manager, department head, and head of laboratory. The figures for the latest event are subject to confirmation by an ABC audit. It is reported that the overall feedback from exhibitors was that although the number of visitors was slightly down, the quality of the visitors, discussions and meetings was excellent. John Lofthouse, sales and marketing director, CLR, commented: “This year’s event has been very busy for CLR with great quality meetings. We have found new distributors and welcomed business partners from all around the world.” Graham Royle, chief executive, Tensachem, said: “in-cosmetics and Munich provided Tensachem with an impressive line up of potential new customers who came to the exhibition with real purpose.” Frank Flynn, laboratory manager, R.T. Vanderbilt, stated: “We enjoyed the venue as a showcase. It was a great opportunity to meet customers from all over the world. We met a lot of new contacts from the Middle East and experienced a lot of traffic at our booth.”
