A variety of innovations was being presented by Croda including SolPerForm 100, a unique easy to use polymer that optimises the efficacy of UV filters with no adverse effects on skin feel. SPF is boosted by as much as 70%.
The skin’s youthful resilience to ageing can be restored with Croda’s Crossential Optima, a natural donor of essential cholesterol. By replenishing the essential cholesterol that depletes in mature skin, Crossential Optima provides conditions for achieving this resilience.
Hair can be protected from sun damage with Croda’s ChromAveil, a broad spectrum UV absorber offering excellent protection against UVA colour fade damage and also defence against UVB, which can affect the mechanical properties of the hair and cause natural hair colour to become lighter.
