IMCD has unveiled ‘Mastering Simplicity’, a range of ten exclusive formulation concepts, at in-cosmetics Global stand 1B90 at RAI Amsterdam.
The concepts are said to reflect the Dutch personal care ingredient distributor’s expertise in transforming complexity into smart, high-performance solutions.
At the stand, IMCD experts are available to offer visitors a first-hand experience designed to spark their creativity in the development of innovative and appealing textures, performance, and results.
Four standout formulations from ‘Mastering Simplicity’, including the Xtra Glow Nano Elixir, Cashmere Powder, Icy Glow Stick and UV+ Face Serum, will be on display at the event’s Sensory Bar.
In addition, IMCD Beauty & Personal Care is launching Beauty Studio Suncare, marking the extension of its signature service to the sun care category.
Beauty Studios are IMCD’s exclusive service that helps brands accelerate product development, while reducing the level of risk throughout the development process, now bringing tailored formulation expertise to sun protection.
The Beauty Studio Suncare will feature SPF chassis ranging from SPF 20 to SPF 50, offering a flexible base for formulation development.
Furthermore, there is a curated selection of ready-to-use formulas will illustrate how IMCD’s expertise can successfully address the complex formulation, regulatory, environmental, and performance challenges in the sun care market.
“As a trusted partner in beauty innovation, IMCD doesn’t just observe market movements, we help shape them and translate insights into meaningful, high-performance formulations,” said Maud Chapis, Global Marketing Director, IMCD Beauty & Personal Care.
“With ‘Mastering Simplicity’, we show how expertise and smart formulation can help brands stand out in today’s fast-evolving market,” she added.
