As life expectancy rises, consumer priorities are evolving, pushing the beauty industry to adapt. At BASF, we embrace a broader perspective on beauty, enabling you, your customers, and everybody in the Personal Care industry to “Do well. Feel well. Age well.” Meet us at booth 1C110 and discover our holistic solutions for a changing beauty landscape!
The evolving demand for healthy longevity creates new opportunities, including in the Personal Care industry. The traditional approach to beauty, which often focused solely on appearance, is being replaced by a more comprehensive understanding of well-being. Consumers are now looking for products that not only enhance their physical appearance but also support their emotional and mental health, reflecting a desire for a more meaningful and enriching lifestyle.
At in-cosmetics Global, we will showcase our Longevity Ecosystem that embodies the principles of “Do well. Feel well. Age well.”. Building on our “Beyond Beauty” journey, this framework is aimed at fostering a more beautiful and joyful life, where health, vitality, and well-aging converge. By integrating planetary, emotional, and physical well-being, we promote a synergistic relationship between lifelong self-care and eco-conscious stewardship. The ecosystem not only emphasizes the importance of aging gracefully but also highlights the need for responsible practices that ensure the longevity of our planet. At the show, we will unveil several new product innovations that draw on the principles of this approach.
Verdessence® Maize complements our comprehensive range of biopolymers, aligning with the industry’s shift towards more sustainable formulations. Being 100% derived from renewable feedstocks, this styling polymer is perfectly suited for natural and organic cosmetics. It offers a readily biodegradable alternative to traditional styling agents like PVP and VP/VA polymers and can be used in a variety of applications – from crystal-clear pump sprays to cloud-like foam mousses.
Our latest opacifier dispersion innovation, Lamesoft® OP Plus, is designed as an alternative to synthetic, acrylate-based ingredients, while still delivering on consumer expectations for quality and effectiveness. The wax-based ingredient is readily biodegradable and has a high natural origin content (NOC = 92.3% – 98.5%). Performance tests indicate that it provides a creamy white appearance without pearlizing effects during production and after storage, and significantly reduces wet/dry combing effort while enhancing anti-hair breakage performance.
Oximony™ is the perfect ingredient for any brand looking to tap into the longevity skincare trend. Extracted from sustainably sourced and FairWild certified Lysimachia christinae, the bioactive supports the skin's own healthy levels of taurine, an amino acid naturally found in the human body. By enhancing the skin's radiance, resilience, and firmness, Oximony embodies the essence of aging well, promoting not just physical beauty but also emotional well-being.
Join BASF at booth 1C110 and unlock the future of Personal Care with our Longevity Ecosystem!
