Philadelphia personal care ingredient manufacturer Inolex has revealed an expanded customer engagement model dedicated to serving the entire US market.
Inolex sees an opportunity to partner directly with people and companies within the US beauty and personal care market as an active dialogue that will ultimately advance the industry in a more sustainable direction.
In addition to providing high-touch technical, sales, and marketing support, the firm’s multi-level customer interface will help customers take advantage of abundant product stewardship information and bespoke strategies for innovative formulation.
Redesigning its go-to-market strategy in one of the firm's top markets allows Inolex to increase support and engagement with regional customers and attend to their unique needs, particularly around sustainable product performance with technical innovation.
The move provides a direct line for brands to accelerate the discovery and adoption of safe, natural, and sustainable ingredients for consumer products.
“As a team, we are committed to building enduring partnerships with our customers, so we are there when they need us and they have ease of access to our products and comprehensive services,” said Neil Washburn, President of Inolex.
“We have mobilized and expanded our team in the US to innovate with brands striving to provide safe and sustainable solutions to discerning consumers.”
To deliver a fully frictionless customer experience, Inolex has reinvested in core capabilities including expanding its warehouse network, enhancing customer success teams, and strengthening manufacturing, inventory management, and IT platforms.
“Customers know we care by the way we work with them. We are eager to embrace the challenge to co-create the next generation of beauty care products in the US market,” added Washburn.
