Swedish startup Vividye is eyeing cosmetic products as an outlet for its environmentally friendly functionalized pigments.
Unlike traditional dyes, which are small molecules that can penetrate materials, Vividye’s functionalized pigments are larger particles designed to adhere to surfaces without dissolving in water.
This makes them safer for skin and hair and easier to filter from water.
The technology is also adaptable, offering a way to create vibrant and long-lasting colors across various applications.
The Gothenburg-based company, originating from Chalmers University of Technology and backed by Chalmers Ventures, is extending the application of its pigment solution from textiles to cosmetics.
This will provide safer, non-toxic solutions for coloring cosmetics used in hair colour, make-up and lipstick, for instance.
"Moving into cosmetics felt like a natural next step. The cosmetics industry faces distinct challenges, including stringent regulatory demands and high consumer expectations for product safety and environmental sustainability,” said Vividye CEO Johanna Nissén Karlsson.
“Our technology offers a better alternative to traditional dyes, and we’ve seen a growing need for this in products that people use on their skin and hair. We’re excited to bring a solution that can make a real difference,” she added.
