The Personal Care and Homecare Ingredients (PCHi) trade show in China next year will for the first time feature an artificial intelligence zone.
The AI Zone area will explore AI-driven developments in product customization and research.
The accompanying AI-Driven Cosmetics Forum will delve into future applications and trends.
Also new for the 2025 renewal of PCHi is Fragrance Experience Zone.
This immersive zone will blend the allure of fragrance with advancements in technology and aromatherapy, offering a multi-sensory exploration of the role fragrance plays in personal care.
PCHi will return from 19–21 February 2025, taking place at the China Import and Export Fair Complex in Guangzhou.
For the first time, all sessions of the PCHi Annual Industry Conference 2025 will be free-to-attend with a PCHi visitor badge, offering attendees an inclusive opportunity to participate in thought leadership discussions and technical knowledge-sharing.
A select number of sessions will also be conducted in English for the international audience with more details available at https://www.pchi-china.com/en/page/activity/1846432085703790592.
“As the definitive event for the personal care and cosmetics industry, PCHi 2025 continues to position itself as the choice platform for global brands and domestic innovators alike,” said a spokeswoman.
“From multinational corporations unveiling cutting-edge innovations to Chinese enterprises showcasing indigenous ingredients, PCHi bridges markets, fosters connections, and drives the industry forward,” she added.
