US carbon capture outfit CarbonFree has launched Endurocal, what it claims to be is the world’s first zero- calcium carbonate for cosmetics and other applications.
Made from recycled carbon, Endurocal is created through CarbonFree’s proprietary SkyCycle process, which captures carbon emissions from hard-to-abate industrial sources before they enter the atmosphere.
The Texan firm says the BP-backed solution provides greater control of particle shape and size that helps enable innovation, customization and optimization across a diverse range of applications.
In addition, Endurocal starts with a pharmaceutical-grade calcium carbonate that is up to 99% purity, with superior brightness and whiteness.
“With more companies looking for viable, sustainable solutions to reducing their carbon footprint, we’re thrilled to launch Endurocal as a leading technology in the industry that delivers a wide range of performance advantages, while remaining versatile and cost competitive,” said Martin Keighley, CEO of CarbonFree.
“Being the world’s first zero carbon mineral, Endurocal’s properties allow formulators and manufacturers to push the envelope when it comes to producing innovative and sustainable products.”
CarbonFree says the ingredient will also help decarbonize global supply chains by enabling manufacturers to reduce Scope 3 emissions while remaining cost competitive to GCC and PCC.
The process captures carbon emissions and converts them into a carbon-neutral version of calcium carbonate.
