in-cosmetics Asia smashes attendance record

The 2024 edition of the in-cosmetics Asia trade show drew over 13,000 visitors to Bangkok, Thailand, making it the biggest event in the show’s history.

Boasting 13,103 unique attendees (11% up on 2023), the event also recorded a new high of 43% international visitors.

In total, 5,591 attendees travelled from beyond Thailand, marking a 19% increase compared to 2023.

Overall, the event at BITEC featured 637 exhibitors from 36 countries - including Australia, Brazil, Egypt, and the United States – who showcased their innovative ingredients, targeting the expanding opportunities in the Asian market.

Sarah Gibson, event director of in-cosmetics Asia, said: “This year’s event has emerged as an unparalleled hub of international influence, witnessing a 19% increase in attendance from outside Thailand, alongside a significant representation of brands from beyond the Asia-Pacific region.

“Most importantly, we are thrilled to see the flourishing collaborations and valuable partnerships that have taken root, fostering a profound sense of camaraderie among all attendees.”

in-cosmetics Asia 2025 will take place on 4-6 November at the BITEC in Bangkok.

 

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