Croda Beauty has launched FibraShield C (INCI Name: Hydrolyzed Cicer Seed Extract), a protective multi-peptide to preserve hair longevity throughout life.
Developed using a trending food source, chickpeas, FibraShield C offers a powerful, natural solution for oxidative stress, preserving hair longevity, and providing environmental protection.
FibraShield C provides a 95% reduction in ROS (reactive oxygen species) and reverses 20 days of UV-induced cuticle damage.
It also reduces UV-induced cysteine oxidation in the cortex, safeguarding the hair's internal structure and has the ability to preserve hair strength and integrity (as proven by DSC and cyclic fatigue testing).
“In today’s beauty market, the preventative mindset of skin care is now expanding into hair care. Consumers are increasingly focused on slow aging and promoting hair longevity, seeking products that maintain healthy hair throughout life. FibraShield C is uniquely positioned to meet this demand,” said Helene Hine, Global Insights and Innovation Manager for Hair.
“Also, the health and wellness trend continues to drive demand for ingredients derived from trending and nutritious sources. FibraShield™C, made from chickpea extract, taps into this movement, offering consumers a high-performance, naturally derived solution that aligns with their wellness-focused lifestyles”.
With 98.9% naturally derived content (ISO 16128), the ingredient is COSMOS approved, vegan suitable, Halal certified, non-GMO, and free from phenoxyethanol.
It is also biodegradable (OECD 301B), making it an environmentally friendly choice for brands seeking sustainable solutions.
Furthermore, it is IECIC listed and EU and UK REACH compliant, ensuring safety and compliance for global beauty markets.
