Seppic demonstrates how it is possible to choose the right excipients to obtain the desired sensoriality throughout the application of cosmetic products, to meet the demand for minimalist formulations
Abstract
skin care emulsion was developed and launched, using sensory excipients. The sensory evaluations made it possible to know which descriptor is associated with each excipient, and at which moment of the massage the descriptor is expressed. With this test, Seppic demonstrated that it is possible to choose the right excipients to obtain the desired sensoriality throughout the application of the product, to meet the demand for minimalist formulations. This formulation won the Bronze Sensory Award during in-cosmetics Global 2023.
In the same way as efficacy, the sensoriality of a cosmetic product is key in the choice and the act of re-purchase of a cosmetic consumer. Focusing on self-care and wellbeing, today’s consumer is looking for desirable sensory experiences.
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