As the largest vegan certification in the world, the Vegan Trademark is a must-have for beauty brands looking to meet the rising demand for vegan cosmetics.
For brands aiming to capture international markets, the Vegan Trademark is an invaluable asset. With over 75% of consumers valuing third-party vegan certification and more than 80% of Gen Z and Millennials actively seeking vegan certification on cosmetics*, now is the time to make your mark in ethical beauty.
Across the world shoppers are more tuned in to making ethical purchasing than ever before. The Vegan Trademark is a globally recognised assurance that products meet our rigorous standards, including no animal ingredients and no animal testing. Created by The Vegan Society - the organisation that coined the term “vegan” - the Vegan Trademark certification has been awarded to over 70,000 products in 68 countries. From cosmetics and toiletries to food, drink, fashion and homeware, the certification is a beacon for consumers seeking trusted vegan products and has been for over 34 years.
It's not just finished products that can benefit from Vegan Trademark certification. We also work with manufacturers of raw materials and testing laboratories to support them in achieving their vegan certification.
Manufacturers can gain a powerful selling point as their raw materials can easily be spotted as vegan-certified, making those ingredients a standout, go-to choice. It then makes the certification process a breeze for brands who wish to register their finished products — thanks to a fully traceable supply chain and pre-certified ingredients.
Want to find out more about what’s involved in vegan certification? Take a deep dive into standards, the process and additional benefits of certification in our free What is Vegan Certification? guide.
*According to Attest surveys completed online for The Vegan Society of 1,000 UK, 1,000 US primarily non-meat eating adults in November 2023 and 1,000 Australian adults in November 2023.
