CLR has merged the ancient tradition of kefir with cutting-edge biotechnology to develop an impactful active ingredient which keeps skin in oxidative balance.
Kefir is a traditional fermented milk beverage which has been around for several thousands of years and is thought to have originated from the nomads of the Caucasus mountains. Ancient kefir dairy cultures are traditionally praised as an elixir for long life and health benefits.
CLR has harnessed these benefits using sustainable cell-based fermentation technology to create a vegan postbiotic: CefiraProtect CLR™. It significantly protects skin proteins from oxidation caused by free radicals, thus maintaining its radiance, firmness, elasticity, and barrier function. It makes the skin more resilient and tolerant to environmental stressors, reducing both visible and hidden inflammations.
Complementing this launch, CLR also showcases their Back to the Roots concept. This approach takes skin health to a new level, focusing on the root causes of skin aging—photoaging, oxidative stress, and skin renewal. The concept comes to life through the Timeless Rituals formulations, offering an engaging experience that integrates mindful movement and music for a truly holistic skincare routine.
Join CLR at in-cosmetics Asia, stand W30, to discover how CefiraProtect CLR™ and our innovative formulations can elevate your next product development.
