Japanese beauty brand Shiseido has kicked off a research project with compatriot telecoms giant NTT to develop technology that enables consumers to experience the haptic sensation of cosmetics remotely.
The aim is to create new opportunities for consumers to experience the tactile sensation of beauty products where it is difficult to directly touch actual products or testers, such as online shopping.
The project will see the explore the tactile sensation when a human touches a cosmetic formulation from multiple sensory perspective, and a sensory interface that reproduces the tactile sensation of a cosmetic formulation with various senses will be realized.
Shiseido will provide knowledge of perceptual mechanisms related to the tactile sensation of the skin, i.e. cosmetics and formulations that produce pleasant sensations.
NTT will provide a contactless information technology that transmits textures and knowledge of tactile sensation of objects using a lighting system that produces illusory movements in static photos.
Shiseido chief technology officer Yosuke Tojo said: “We believe that this joint research will lead to the creation of new beauty experiences through sensory communication.
“Also, we hope that this will be a new experience that eases the feeling of isolation and meets the need for fulfilment that consumers have while the society has become more digitized and convenient.”
