Product development for high performance, low cost

ABSTRACT

As spending power becomes more restricted consumers are demanding more from their cosmetics. They want lower prices, but they still want superior performance. Alongside this there is also a conscious consumer need for more environmentally friendly products that consume less water in the shower, so multifunctional products are becoming important. By careful combination of surfactants and conditioning agents it is possible to develop formulations with high foaming characteristics, good conditioning and still maintain a low price point. We present Pearly There Hair and Body Cleanser – a multifunctional product that can be used as a 2-in-1 shampoo and conditioner and a body wash – allowing consumers to only turn on the shower once to rinse and therefore reduce their hot water consumption. We will also demonstrate how the inclusion of two conditioning agents reduces the combing force on hair, reduces static and improves hair alignment. In addition, we will show how the combination of sulfate free surfactants provides a voluminous foam profile and improved deposition of conditioning actives. Finally, we will present rheology data to show that the multifunctional conditioning active can also suspend the pearlising agent and improve formulation appearance and stability.

As a supplier of performance chemicals for the personal care market, Innospec is always innovating to provide mild, sustainable, and environmentally friendly ingredient solutions that our customers can use in formulations. To enable us to deliver on this, we find new ways to create products and guide formulations to meet our customer and end consumer needs. As well as this, it is a key priority to ensure that performance is at the heart of all our chemical and formulation options.