US personal care ingredient maker Lubrizol has inaugurated a beauty research institute in Shanghai, China.
The site will serve as a strategic hub to grow in vivo beauty testing capabilities and enhance speed to market for Lubrizol beauty and personal care customers in the region.
The Lubrizol Beauty Research Institute expands the company’s R&D and lab network in Asia Pacific and houses leading clinical testing equipment and collaborative workspaces based on best practices of Lubrizol’s clinical testing in Barcelona, Spain.
It is designed to offer state-of-the-art claim substantiation, sensory evaluation and consumer insight generation, as well as training and education programmes.
The company says the centre enhances Lubrizol’s technical services capabilities to provide customized and comprehensive support to its customers, as well as to move from insight to innovation faster and more efficiently via artificial intelligence and computer vision.
“The Lubrizol Beauty Research Institute in China is a testament to our commitment to innovation and growth in this important region,” said Bernardo Medeiros, Vice President of Lubrizol Beauty, Home, Pharma and Nutra Business.
“Recognized as the fastest growing beauty market, China plays a critical role in beauty innovation,” he added.
“By pairing global ground-breaking technologies with local consumer insights and local expertise, we can expand our capabilities to deliver value added solutions not only relevant in the local market, but globally as well.”
