British tech company Dyson is making a move into cosmetic ingredient research with the launch of two hair care products made using chitosan derived from oyster mushrooms.
Chitosan, a complex macromolecule found in the cell walls of the mushroom, is the basis of Dyson's first ever hair styling products: Chitosan Pre-Style Cream and Chitosan Post-Style Serum.
Through research, Dyson has sourced a version of chitosan from oyster mushrooms.
“Our engineers have rigorously tested to find the optimum percentage of chitosan for all-day, flexible hold, while maintaining natural movement,” said Kathleen Pierce, President of Beauty at Dyson.
Chitosan Pre-Style Cream, which consists of four variations: Straight to Wavy (Light and Rich Conditioning) and Curly to Coily (Light and Rich Conditioning), also contains grapeseed, castor and argan oils plus beeswax to fight frizz and enhance shine.
Meanwhile, Chitosan Post-Style Serum, designed to repair surface damage, is enhanced with hyaluronic acid to fight humidity-induced frizz.
Both products are designed to be used with Dyson’s first connected beauty device, the Airwrap i.d. multi-styler and dryer, which integrates Bluetooth technology for a more personalized styling experience.
The Dyson Airwrap i.d. multi-styler and dryer will be available from 26 August, priced at $599.99.
