CPL Aromas has taken the wraps off AromaWellness, a range of fragrance bases equipped with advanced biosensors and technologies to explore the intricate connection between fragrances and human emotions.
AromaWellness uses an array of different tools, including facial expression analysis, eye tracking, heart rate monitoring, ECG, galvanic skin response, and comprehensive questionnaires.
The British maker says the advanced technology enables it to “fully understand the impact of our fragrances on human emotions, behaviour, physiology, and subjective perception”.
“This innovative approach allows us to gather comprehensive data, providing insights into how our fragrances affect emotional states and overall wellness,” said a spokeswoman.
Each fragrance base is designed and scientifically validated to offer specific wellness benefits:
- Relaxation: Induces a sense of calm and tranquillity
- Alertness: Enhances focus and mental clarity
- Happiness: Promotes feelings of joy and contentment
- Positivity: Encourages an optimistic and upbeat mindset
In a related development, CPL Aromas has also launched a new fragrance into its unique AromaSpace technology palette: Palo Santo AromaSpace.
Palo Santo, often referred to as Holy Wood, holds a sacred place in South American traditions.
The essential oil derived from Palo Santo is traditionally sourced from branches that have naturally fallen and aged, making the extraction process respectful to the environment.
