BRB Silicones will introduce a brand new concept at the in-cosmetics Korea trade show in late July.
The new concept will utilise the idea of the “3S”: sensory, solution and standout; each one aimed to “revolutionise the development of personal care formulations for face, body and hair products.”
The concept unveils three new formulas: Perfexting Canvas Primer, aimed at developing a powdery skin feel; Multi-use Hair Oil, which forms a protecting coating over the hair cuticle; and the Re-Youth Invisible Face Mask, which increases skin moisturisation and humentancy.
“BRB strongly believes this concept can bring benefits to our customers by providing excellent solutions to meet growing consumer demand,” said a BRB spokesperson ahead of the in-cosmetics Korea event, which is being held in Seoul on 24-26 July.
BRB can be found at stand B49 to discuss personal care needs with its specialists.
