Kalichem presents the findings of ex vivo studies said to prove the superior anti-frizz, resistance to combing, gloss and restructuring actions of its Kerashaft Alab active ingredient for hair care rinse off and leave on applications. It is based on an innovative biotech composition made of biodegradable vegetable derived oligopeptides and postbiotics
The hair care industry undergoes constant evolution due to the changing requirements and demands imposed by today’s heterogeneous market segmentation. The elements underlying this segmentation are numerous, not least the increasingly strict selection of ingredients, especially related to the origin of the components.
In this context, entirely vegetal, bio-fermentation and marine sources appear to be those supported by greater approval by consumers, in particular for Generation Y and Z and very likely also for the upcoming consumers of 'screenager' generation.
There is also the need to resort to the use of highly biodegradable raw materials to reduce the environmental impact of finished products and maintain a high standard of eco-sustainability.
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