Harnessing the power of microbiome manipulation

Multiple industries are witnessing a surge in the pursuit of self-care and the appeal of natural remedies. Enhancing overall wellbeing and energy levels can be accomplished holistically with a regimen incorporating natural supplements, vitamins, and intentional physical activities. 

The rise of holistic and alternative medicine is apparent; consumers are gravitating towards a more natural approach as the practices largely align with their own values, beliefs, and philosophical orientations towards health and life.¹ An overall goal of approaching health this way is the yearning to harmonize and balance one's vitality with the rhythms of nature and to cultivate a lifestyle that honors the interconnectedness of all aspects of one's being. However, how did this shift occur from traditional medicine practices to a more natural outlook?

In the first decade of the 1900s, a Russian scientist by the name of Eli Metchnikoff hypothesized that European peasants were outliving the wealthy because they were drinking fermented milk products that contained lactic acid bacteria. Credited with coining the name Lactobacillus bulgaricus, Metchnikoff was the first to suggest that supplying the gut with healthy bacteria by drinking fermented milk products could actually manipulate the gut's microbiome and fight off harmful bacteria, thereby providing effective anti-ageing benefits.