TRI-K reveals rebrand amid 50th birthday celebrations

US personal care ingredient maker TRI-K has unveiled a rebrand as the Denville, New Jersey company celebrates its 50th birthday.

TRI-K says its new look is “built on its core values of empathy, curiosity, and excellence”.

The rebrand is “more than just a visual transformation; it represents a renewed commitment to customer success, innovation, and efficacy in every product and interaction,” added a spokeswoman.

“This rebrand underscores our dedication to fostering meaningful connections with our customers while driving industry-leading innovation”.

The refresh has been launched as TRI-K comes under recent new management.

“We have developed a 10-year strategic roadmap, a mix of organic and inorganic initiatives, delivering value for our customers, shareholders, and our employees. We will stand out by being a unique package of customer attentiveness, product performance, and employee commitment,” said Rusmir Niksic, who was appointed CEO and President last September.

“As we celebrate our 50th birthday, we turn the page and turn the attention to combining our technology, internal resources, and market insights into a growth catalyst for beauty brands around the world,” he added.

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