Personal care ingredients maker DSM-Firmenich has joined The Value of Beauty Alliance, which is aimed at highlighting the economic and societal impact of the cosmetics industry to European authorities.
Launched in January, the other members of the Brussels-based organisation include Givaudan, IFF, L'Oréal, Beiersdorf, Albéa, Puig, Kiko Milano, and Ancorotti Cosmetics.
The Value of Beauty alliance is open to all players who contribute to the cosmetics value chain in Europe and wish to participate in a better understanding of the ecosystem's economic and social contributions.
Around 80% of consumers in the European Union consider beauty products to be an essential part of their daily lives.
“Together, we’re showing how the beauty industry isn’t skin deep! Featuring companies like L'Oréal Groupe and Beiersdorf, the alliance works to highlight the economic and social importance of cosmetic products,” said DSM-Firmenich.
“From job creation to innovation, well-being to belonging, the beauty sector plays such a major role in people’s lives,” it added.
“And we’re proud to help deepen that understanding by adding our voice and platform to the movement.”
