Clariant has launched GlucoTain GEM, a concentrated, sugar-based glucamide designed specifically for the creation of sustainable, solid and waterless personal care formulations.
With its sulfate-free, low-water content, 100% biodegradable formula, and a reduced carbon footprint, GlucoTain GEM is said to embody conscious beauty.
The story of Clariant’s GlucoTain range started with the need for a higher-performing and more flexible alternative to existing products such as alkyl polyglucosides, or APGs, widely used sugar based-surfactants.
As APGs do not enable a broad product range, Clariant developed new, varied carbon-chained length glucamides, the basis for GlucoTain’s sugar-based surfactants.
Developing effective cleansers from renewable sources with exceptional sensory properties can be complex yet the low-carbon GlucoTain range offers unique sensory benefits through individual foam structures and high sustainability credentials for the ultimate mild surfactant solution.
Now, Glucotain GEM is the next essential member in this natural ingredients portfolio, with a unique design for solid and concentrated formats for personal cleansing concepts that are gentle for consumers and the environment.
“Sustainability has become increasingly important at a time when, more than ever, conscious beauty consumers make many of their purchasing decisions based on performance as well as product safety and its environmental profile,” said Christina Richardson, Clariant Marketing Manager Personal & Home Care in North America.
“These consumers genuinely care about our planet and take the time to research how their products are made, and with what ingredients,” she added.
In addition to its superior sustainability profile, GlucoTain GEM delivers a delightful sensory, creamy and easy to rinse foam, and conditioning after-feel on skin and hair, improving the smoothness of both.
“It builds viscosity in sulfate-free and sulfate systems – with and without salt – and can improve combability in hair products like conditioners and shampoos, reducing the need to add cationic polymers or other refatting agents in both solid or liquid systems. GlucoTain GEM is extremely mild to both skin proteins and skin lipids,” said Luciana Rodrigues, Head of Application Development Americas, Personal Care.
To demonstrate the effectiveness of GlucoTain GEM in both solid format and liquid chassis, Clariant has developed three formulations that use the surfactant as part of a self-care shower concept.
Rare GEM – Cleansing Body Bar is a concentrated cleanser format delivers a creamy lather and a soft after-feel on skin.
Clean Slate – Restoring Pre-shampoo Treatment can give your hair a refresh when it needs some extra tender-loving-care.
Finally, Soft Serve – Scoopable Shave Balm was designed to properly prep skin for shaving with a unique, easy-to-apply texture and waterless ingredients.
