Sensient Beauty has launched Natpure Colfine Rose P320, said to be the first botanical pigment with high chroma, high coverage and UV stable pink shade.
The company’s agronomists selected the finest sweet potato crops, with higher anthocyanin content which not only delivers potent antioxidant benefits but also culminates in a stunning, patented natural pink shade.
This innovation serves as a revolutionary ‘vegetal carmine’, offering a carmin lake alternative that blends into anhydrous formulations without any unpleasant taste or odour.
“Since the comeback of the Barbicore trend, last year, pink colour has become the new black! And customers are still enchanted by pink hues. TikTok Trends like ‘Coquette Makeup’, and ‘Because We’re Girls’ show the strong association of the pink colour with hyperfemininity and kindness,” said a spokeswoman.
Natpure Colfine Rose P320 is part of a the Natpure Colfine collection offering natural colours obtained by superfoods, with traceable origins.
Sensient Beauty has introduced a second-generation lineup, boasting an array of red shades that offer enhanced stability, a bright and vivid appearance, minimal taste and odour, making it a natural alternative to ‘carmine’ shades.
The company has also launched the Covabsorb Nature GP range, its first natural broad-spectrum colour and fragrance protector, composed by natural extracts rich in natural hydroxycinnamic acids and furanoflavonoids that shield the delicate colours and scents of cosmetics against UVA and UVB light.
Also new is Natpure Sol Crystal OF: patented 93% natural-origin solubilizer designed to formulate PEG-free cosmetics and fragrances.
This patented product is based on perfect and optimal synergy of specific caprylyl/capryl glucoside, diisopropyl adipate and triethyl citrate.
This non-ionic solubilizer is easy to use due to its low viscosity and a low percentage is required to make stable and transparent microemulsions.
The product shows very good performances to solubilize concentrated perfumes, and essential oils, face cleansers applications.
