INTERVIEW: Crystal ball gazing for beauty trends

Mintel beauty and personal care principal analyst KinShen Chan shares his considerable insight on a wide range of current and possible future global trends

KinShen Chan is a principal analyst of beauty and personal Care at Mintel in Singapore. In conversation with editor Tim Probert, KinShen gives his considerable insight on a wide range of current and possible future global trends

Tim Probert (TP): Mintel’s Global Beauty and Personal Care Trends report identifies ‘NeuroGlow’, ‘Beaut-AI’, ‘Sophisticated Simplicity’ as being big this year. What are these trends?

KinShen Chan (KSC): ‘Sophisticated Simplicity’ is tied in with the cost of living crisis and how consumers define value. As consumers become more learned about products, they have started to realise that they need to look beyond just ingredients.

Log in or register FREE to read the rest

This story is Premium Content and is only available to registered users. Please log in at the top of the page to view the full text. If you don't already have an account, please register with us completely free of charge.

Latest Issues

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024